Friday, November 21, 2008
Wednesday, October 29, 2008
Pictures for Online Journalism
I cropped the photo, burned the trees, changed the saturation and added color to the leaves to bring out the colors. The photo was turned and so had to rotate the photo.
Friday, October 24, 2008
Thursday, October 23, 2008
Friday, October 10, 2008
Gaming the Search Engine, in a political Season
I had never heard of a link bomb and was quite informed when reading this article. I never realized how people could mess with the system to try and fix peoples searches. I always figured that when I searched for something online with a search engine that I was directed to the most important, correct and most visited site. I was amazed at the example of the pranksters who were able to get people directed to sites where negative information was given regarding republican candidates. I felt bad for the link bomb which directed users who searched for "miserable Failure" to "George W. Bush's official white house Biography." I found it very interesting that fewer than one percent of internet users use advance searches. I really enjoyed this article and felt that it was very informative. I would suggest others read this as well.
Thursday, October 9, 2008
Spoof, Spam, Lurk and Lag: the Aesthetics of Text-based Virtual Realities
This article was really confusing for me and made it hard for me to follow. I tried to understand it but became really bored with most of it. I didn't understand a lot of the terminology that they were using. Spam was one that I kind of understood and was informed that people could use three types of spam when it comes to typing a message:playful, ambiguous and pernicious. I can see why people would use the first one. After reading over the article a few times I can better understand the article. I see that a "spoof" (unattributed communication) something that shouldn't be said but is said for just because. "spam" (excess of communication) and is often takes up space and time for people to read and often will slow things down for everyone, "lurk" (refusal to communicate)This would be hard to deal with when trying to have a conversation with anyone online.
Conversational Terrorism
These are some great ways to annoy a lot of people and make some people very mad. Some of my favorite ones that I think would be great to use are....
COMPLIMENTARY INSULT:
"You're looking less repulsive than usual today."
DISTORTED ACTIVE LISTENING:
"If I hear you correctly, your point is... (get it all wrong)."
"It sounds as if you are saying that torturing children is a good idea...."
I KNOW BETTER:
"Johnny, the reason I can't give you permission to go to the party is because I know that deep in your heart you'd rather spend the time here with me."
SELECTIVE MEMORY:
To bring up a past event and GET IT ALL WRONG, or even to make up a past event. The intent is to get the other person confused, angry, and defensive.
"You never admit defeat. Remember that chess game I beat you in?" (The one you lost.)
"But last week (or a minute ago) you said the opposite! Make up your mind!"
"Remember last time we had an argument, and you turned out to be wrong and wouldn't admit it? Now we're in the same spot we were last time."
KNEE JERK:
"I would like to answer your question directly, but considering your past reactions / ability to cope with the truth / emotional instability, I feel that to do so would be a disservice to you at this time." [Other person gets (justifiably) upset.] "See, what did I tell you. You are flying off the handle already!"
LOOK AT YOU:
After using any of the previous ploys, point out any physical manifestations of the other person's irritation as further proof that they are wrong.
"You seem to be sweating a lot. Of course, I would be too if I had to try to support your flimsy position."
I can see how a lot of people would be really bugged by all of these great tactics for any conversation.
COMPLIMENTARY INSULT:
"You're looking less repulsive than usual today."
DISTORTED ACTIVE LISTENING:
"If I hear you correctly, your point is... (get it all wrong)."
"It sounds as if you are saying that torturing children is a good idea...."
I KNOW BETTER:
"Johnny, the reason I can't give you permission to go to the party is because I know that deep in your heart you'd rather spend the time here with me."
SELECTIVE MEMORY:
To bring up a past event and GET IT ALL WRONG, or even to make up a past event. The intent is to get the other person confused, angry, and defensive.
"You never admit defeat. Remember that chess game I beat you in?" (The one you lost.)
"But last week (or a minute ago) you said the opposite! Make up your mind!"
"Remember last time we had an argument, and you turned out to be wrong and wouldn't admit it? Now we're in the same spot we were last time."
KNEE JERK:
"I would like to answer your question directly, but considering your past reactions / ability to cope with the truth / emotional instability, I feel that to do so would be a disservice to you at this time." [Other person gets (justifiably) upset.] "See, what did I tell you. You are flying off the handle already!"
LOOK AT YOU:
After using any of the previous ploys, point out any physical manifestations of the other person's irritation as further proof that they are wrong.
"You seem to be sweating a lot. Of course, I would be too if I had to try to support your flimsy position."
I can see how a lot of people would be really bugged by all of these great tactics for any conversation.
Thursday, September 25, 2008
The Coming Tug of War Over the Internet
I can see how the telephone companies would be mad and would want google and yahoo to pay a fee for using the bandwidth. The telephone companies are the ones that are having to foot the bill and feel they need to be compensated for the money that they are making. I can see how they would be mad that any time some one uses google or other search engines that they are using their banwidth and not being compensated for the space. I don’t like the idea of one company being able to buy the power to be able to control the Internet or have faster access to things because they can afford it. I feel as if I am being forced to choose one website over another because they have the power too. I think it should be an open game and let the best man win and let people choose for themselves. I can see where googles Davidson is saying that he worries about the new people coming into the Internet market and not being able to have the chance to compete. I agree that it is important for the laws to be changed. The Internet has come a long way since 1996 and things need to be re-evaluated and re written to make sure things are done correctly. The Internet is a great place but can definitely be a place where if it is not monitored and controlled can become a problem.
When is Google not your friend?
I can understand how people would feel that their privacy is being threatened and can see how people can view this as a very bad thing for google to be tracking others searches. I think most people wouldn’t care if google or other search engines were tracking the things they searched frequently. It seems to me that this could help me when it came to searching for things that I have searched for in the past or common things that others may be searching for as well. I find it very useful to have suggestions pop up when I am looking things up on the internet. I can see how some people may feel that this is invading their privacy but as it stated in one of the stories that lawyers were able to use search engines when it came to solving their cases. I would prefer it if they deleted my searches after a few months as stated in one of the suggestions. I hope that they can come to an understanding and set some laws to protect us though when it comes to searching for things and being on the Internet.
Tuesday, September 16, 2008
Emailing and Networking Etiquette:
Email etiquette is a very important aspect of any business that you work in. It can be a breaking point for a sale or a future customer. It is important to realize the basic rules when it comes to sending emails. It can be the breaking point for business relationship.
When reading through the information I learned some very important information that caught my attention and there were some good things that I felt I needed some reminding on. When sending emails some of the important things that stuck out to me were:
Be concise and to the point.
Answer all questions, and pre-empt further questions.
Don't leave out the message thread.
Mailings > use the bcc: field or do a mail merge.
Do not request delivery and read receipts.
Use a meaningful subject.
I think that these are few of the most important points that someone should be reminded of when it comes to sending out emails in a business setting. I hope that each of you will take the time to check out this website when it comes to being better at emailing no matter who you are emailing.
To find out and learn more tips on how to write better business emails check out
http://www.emailreplies.com/#18receipts
Networking is an important part of business and it is important to know and use. Networking is a great opportunity to promote your business and for other people to network there’s. When networking businesses it is important to realize that when meeting in person or online you can help them grow their business and they can do the same for you. There are quite a few techniques that can help you when it comes to meeting potential customers. Networking online can harm your business if you don’t know how to proper way to handle yourself online.
Here are a few basic principles to use in solving your own Netiquette dilemmas.
It's easy to misinterpret your correspondent's meaning. And it's frighteningly easy to forget that your correspondent is a person with feelings more or less like your own.
Computer networks bring people together who'd otherwise never meet.
Humans exchanging email often behave the way some people behind the wheel of a car do: They curse at other drivers, make obscene gestures, and generally behave like savages. Most of them would never act that way at work or at home. But the interposition of the machine seems to make it acceptable.
When writing online proposes this useful test : "Would I say this to the person's face?" If the answer is no, rewrite and reread. Repeat the process till you feel sure that you'd feel as comfortable saying these words to the live person as you do sending them through cyberspace.
You don't have to be engaged in criminal activity to want to be careful. Any message you send could be saved or forwarded by its recipient. You have no control over where it goes.
People seem to have a lower standard of ethics in cyberspace because there is less risks of being caught.
When you enter a domain of cyberspace that's new to you, take a look around. Spend a while listening to the chat or reading the archives. Get a sense of how the people who are already there act. Then go ahead and participate.
Don’t waste people’ time. You don’t want them to waste yours.
You won't be judged by the color of your skin, eyes, or hair, your weight, your age, or your clothing. You will, however, be judged by the quality of your writing.
Know what you're talking about and make sense.
Don't be afraid to share what you know.
Of course, you'd never dream of going through your colleagues' desk drawers. So naturally you wouldn't read their email either
To check out more tips and rules on how better to present yourself online check out this website.
http://www.albion.com/netiquette/corerules.html
When reading through the information I learned some very important information that caught my attention and there were some good things that I felt I needed some reminding on. When sending emails some of the important things that stuck out to me were:
Be concise and to the point.
Answer all questions, and pre-empt further questions.
Don't leave out the message thread.
Mailings > use the bcc: field or do a mail merge.
Do not request delivery and read receipts.
Use a meaningful subject.
I think that these are few of the most important points that someone should be reminded of when it comes to sending out emails in a business setting. I hope that each of you will take the time to check out this website when it comes to being better at emailing no matter who you are emailing.
To find out and learn more tips on how to write better business emails check out
http://www.emailreplies.com/#18receipts
Networking is an important part of business and it is important to know and use. Networking is a great opportunity to promote your business and for other people to network there’s. When networking businesses it is important to realize that when meeting in person or online you can help them grow their business and they can do the same for you. There are quite a few techniques that can help you when it comes to meeting potential customers. Networking online can harm your business if you don’t know how to proper way to handle yourself online.
Here are a few basic principles to use in solving your own Netiquette dilemmas.
It's easy to misinterpret your correspondent's meaning. And it's frighteningly easy to forget that your correspondent is a person with feelings more or less like your own.
Computer networks bring people together who'd otherwise never meet.
Humans exchanging email often behave the way some people behind the wheel of a car do: They curse at other drivers, make obscene gestures, and generally behave like savages. Most of them would never act that way at work or at home. But the interposition of the machine seems to make it acceptable.
When writing online proposes this useful test : "Would I say this to the person's face?" If the answer is no, rewrite and reread. Repeat the process till you feel sure that you'd feel as comfortable saying these words to the live person as you do sending them through cyberspace.
You don't have to be engaged in criminal activity to want to be careful. Any message you send could be saved or forwarded by its recipient. You have no control over where it goes.
People seem to have a lower standard of ethics in cyberspace because there is less risks of being caught.
When you enter a domain of cyberspace that's new to you, take a look around. Spend a while listening to the chat or reading the archives. Get a sense of how the people who are already there act. Then go ahead and participate.
Don’t waste people’ time. You don’t want them to waste yours.
You won't be judged by the color of your skin, eyes, or hair, your weight, your age, or your clothing. You will, however, be judged by the quality of your writing.
Know what you're talking about and make sense.
Don't be afraid to share what you know.
Of course, you'd never dream of going through your colleagues' desk drawers. So naturally you wouldn't read their email either
To check out more tips and rules on how better to present yourself online check out this website.
http://www.albion.com/netiquette/corerules.html
Thursday, April 17, 2008
Speech outline
Speech and Presentation Outline
Executive Summary: Ariel
We at Kappa Delta are trying to make a difference in the community and want to help you become involved the worthwhile cause of child abuse prevention. We know that every little bit helps and a donation of any kind would be a benefit to the children in need. The education and awareness gained through our programs are priceless because of the many lives that have been saved. Donations of time, service, raffle tickets, gift certificates and monetary donations would help facilitate this great cause to move forward in preventing child abuse among families and communities nationwide. (Expand) (Feel free to change this or add to it, you can also change or add anything to the letter as well.)
Fliers: Jeff and Monica (Ariel did you say you had something like this or did we need to create this?)
Background on organization and campaign:
Jeff (Ariel can you provide us with more information on the sorority and the campaign, I have the information from the letter but any extra info would be very helpful)
Benefits for Kappa Delta and Donating Businesses.: Monica
CALL TO ACTION: Ariel
Conclusion: Ariel, Monica, Jeff
(Ariel this needs to be posted to our blog by Wednesday, here is a brief outline we can post and any information you can add would be helpful. We can meet together this week or next week and add and discuss things for our final but we needed an outline. Let us know anything we can add and then we will post it and then discuss more in depth when we meet together. See you Wednesday.) (Wednesday is a work day so let’s plan on meeting at the Library to finish up everything. )
Executive Summary: Ariel
We at Kappa Delta are trying to make a difference in the community and want to help you become involved the worthwhile cause of child abuse prevention. We know that every little bit helps and a donation of any kind would be a benefit to the children in need. The education and awareness gained through our programs are priceless because of the many lives that have been saved. Donations of time, service, raffle tickets, gift certificates and monetary donations would help facilitate this great cause to move forward in preventing child abuse among families and communities nationwide. (Expand) (Feel free to change this or add to it, you can also change or add anything to the letter as well.)
Fliers: Jeff and Monica (Ariel did you say you had something like this or did we need to create this?)
Background on organization and campaign:
Jeff (Ariel can you provide us with more information on the sorority and the campaign, I have the information from the letter but any extra info would be very helpful)
Benefits for Kappa Delta and Donating Businesses.: Monica
CALL TO ACTION: Ariel
Conclusion: Ariel, Monica, Jeff
(Ariel this needs to be posted to our blog by Wednesday, here is a brief outline we can post and any information you can add would be helpful. We can meet together this week or next week and add and discuss things for our final but we needed an outline. Let us know anything we can add and then we will post it and then discuss more in depth when we meet together. See you Wednesday.) (Wednesday is a work day so let’s plan on meeting at the Library to finish up everything. )
Kappa Delta Fundraiser Letter
Contact Information:
Sara Woodward
Shamrock Chair, Kappa Delta Sorority
Phone: 801-543-2356
Executive Summary
We at Kappa Delta are trying to make a difference in the community and want to help you become involved the worthwhile cause of child abuse prevention. We know that every little bit helps and a donation of any kind would be a benefit to the children in need. The education and awareness gained through our programs are priceless because of the many lives that have been saved. Donations of time, service, raffle tickets, gift certificates and monetary donations would help facilitate this great cause to move forward in preventing child abuse among families and communities nationwide.
Dear Friend,
Mahatma Gandhi once said, “The future depends on what we do in the present.” Today you have an incredible opportunity to make a lasting impact on our present, and to ensure our future and the future of generations to come. By standing with Kappa Delta to prevent child abuse, you can help invest in the future of our country.
Kappa Delta Sorority began supporting “Prevent Child Abuse America” 24 years ago, and two years later, began the nationwide Shamrock Event named in honor of the “lucky” month of March in which the event is traditionally held. Each spring, our chapter here at Utah State University stages our annual Shamrock Event talent show or benefit concert.
How You Can Make a Difference
Working hand in hand with our alumnae and local businesses, we plan to make this year’s Shamrock Event the best yet! However, the expenses for this event are approximately $600. In the past about 70 percent of our funding has come from outside donors, which add up to about $ 3,000 donated from benefactors within the community. Sponsorship comes in many different forms; such as: monetary donations, raffle prizes, silent auction packages, gift certificates, and food for concession sales.
This year we are looking for donations such as:
• food for the concession stand
• gift certificates
• flower arrangements for the Shamrock Event Dinner or bouquets for speakers
• silent auction packages
• monetary donations
• corporate sponsorship
• tickets to events or concerts
Your donation is not just an investment in America’s future – it’s also an opportunity for you to raise your profile on campus. Each business that donates will be recognized in the program at each of the events.
Other ways you can get involved include:
• provide advertizing for our upcoming event
• allow us to advertize our event in your business
• allow a donation jar for your customers to donate in
• Provide a percentage of specific revenue toward Prevent Child Abuse America
How to Recognize the Warning Signs of Child Abuse
• Nervousness around adults
• Aggression toward others
• Inability to stay awake or concentrate for long periods of time
• Dramatic or sudden changes in personality
• Unnatural interest in sex
• Recurrent or unexplained bruises
• Low self-esteem
• Bad personal hygiene
These are all signs that a child may be in an abusive situation. Many people don’t believe that this is a serious problem, or that it doesn’t concern them. They’re wrong. Last year alone over 20,300 cases of child abuse were reported in the state of Utah. According to the National Child Abuse and Neglect Data System there are approximately 1,400 child fatalities a year due to child abuse. And 50 to 60 percent of the deaths due to child abuse or neglect are never recorded.
Child abuse affects ALL of us. The United States government spends over $258 million each day on public programs because of the abuse and neglect of today’s children. This means that the average household pays $1,460 a year for these programs, in tax dollars, while the federal government invests a meager $10 in prevention research per reported case. Therefore, it is up to us.
What is “Prevent Child Abuse America”?
Prevent Child Abuse America was founded in 1972 and has been the leading advocate for preventing child abuse and neglect among our nation’s children. They have 39 state chapters and sponsor prevention at the local and state level. Programs advocate abuse prevention legislation, and adult and youth programming to educate and raise awareness. With help of concerned citizens like you, we can strengthen families and communities nationwide.
One of us will be calling you in the next few days to touch base about what you will be able to give, and how we should go about picking up your donation. We look forward to talking to you. And we look forward to working with you to prevent child abuse right here in Logan and nationwide. Thanks!
Sincerely,
The Beta Delta chapter of Kappa Delta Sorority
Ariel Leigh Wade
VP Standards
Monica Swapp
PR representative
Jeffery Wright
PR representative
Sara Woodward
Shamrock Chair, Kappa Delta Sorority
Phone: 801-543-2356
Executive Summary
We at Kappa Delta are trying to make a difference in the community and want to help you become involved the worthwhile cause of child abuse prevention. We know that every little bit helps and a donation of any kind would be a benefit to the children in need. The education and awareness gained through our programs are priceless because of the many lives that have been saved. Donations of time, service, raffle tickets, gift certificates and monetary donations would help facilitate this great cause to move forward in preventing child abuse among families and communities nationwide.
Dear Friend,
Mahatma Gandhi once said, “The future depends on what we do in the present.” Today you have an incredible opportunity to make a lasting impact on our present, and to ensure our future and the future of generations to come. By standing with Kappa Delta to prevent child abuse, you can help invest in the future of our country.
Kappa Delta Sorority began supporting “Prevent Child Abuse America” 24 years ago, and two years later, began the nationwide Shamrock Event named in honor of the “lucky” month of March in which the event is traditionally held. Each spring, our chapter here at Utah State University stages our annual Shamrock Event talent show or benefit concert.
How You Can Make a Difference
Working hand in hand with our alumnae and local businesses, we plan to make this year’s Shamrock Event the best yet! However, the expenses for this event are approximately $600. In the past about 70 percent of our funding has come from outside donors, which add up to about $ 3,000 donated from benefactors within the community. Sponsorship comes in many different forms; such as: monetary donations, raffle prizes, silent auction packages, gift certificates, and food for concession sales.
This year we are looking for donations such as:
• food for the concession stand
• gift certificates
• flower arrangements for the Shamrock Event Dinner or bouquets for speakers
• silent auction packages
• monetary donations
• corporate sponsorship
• tickets to events or concerts
Your donation is not just an investment in America’s future – it’s also an opportunity for you to raise your profile on campus. Each business that donates will be recognized in the program at each of the events.
Other ways you can get involved include:
• provide advertizing for our upcoming event
• allow us to advertize our event in your business
• allow a donation jar for your customers to donate in
• Provide a percentage of specific revenue toward Prevent Child Abuse America
How to Recognize the Warning Signs of Child Abuse
• Nervousness around adults
• Aggression toward others
• Inability to stay awake or concentrate for long periods of time
• Dramatic or sudden changes in personality
• Unnatural interest in sex
• Recurrent or unexplained bruises
• Low self-esteem
• Bad personal hygiene
These are all signs that a child may be in an abusive situation. Many people don’t believe that this is a serious problem, or that it doesn’t concern them. They’re wrong. Last year alone over 20,300 cases of child abuse were reported in the state of Utah. According to the National Child Abuse and Neglect Data System there are approximately 1,400 child fatalities a year due to child abuse. And 50 to 60 percent of the deaths due to child abuse or neglect are never recorded.
Child abuse affects ALL of us. The United States government spends over $258 million each day on public programs because of the abuse and neglect of today’s children. This means that the average household pays $1,460 a year for these programs, in tax dollars, while the federal government invests a meager $10 in prevention research per reported case. Therefore, it is up to us.
What is “Prevent Child Abuse America”?
Prevent Child Abuse America was founded in 1972 and has been the leading advocate for preventing child abuse and neglect among our nation’s children. They have 39 state chapters and sponsor prevention at the local and state level. Programs advocate abuse prevention legislation, and adult and youth programming to educate and raise awareness. With help of concerned citizens like you, we can strengthen families and communities nationwide.
One of us will be calling you in the next few days to touch base about what you will be able to give, and how we should go about picking up your donation. We look forward to talking to you. And we look forward to working with you to prevent child abuse right here in Logan and nationwide. Thanks!
Sincerely,
The Beta Delta chapter of Kappa Delta Sorority
Ariel Leigh Wade
VP Standards
Monica Swapp
PR representative
Jeffery Wright
PR representative
Wednesday, March 5, 2008
Barrage Final Press Release
FOR IMMEDIATE RELEASE:
Contact: Meridith Hankenson-Becket
#813-991-1563
www.barrage.org
March 4th 2008
Barrage, the musical group bringing a new sense of inspiration to the world one note at a time.
LOGAN, Utah-Barrage is traveling throughout the country sharing their musical talents with the world. They are a group of musicians that have come together from all over the world to bring a new style of sound to people.
Barrage was created in Calgary, Canada in 1996. As the years have come and gone different cast members have been added to the group and others have left to go onto other things. Barrage combines a bunch of musical numbers together and brings music from all over the world to one stage. The cast of Barrage includes six violinist/vocalist, one drummer, one bass player and a guitarist. It takes so much time and energy to bring this musical group together and make things happen.
“High Strung” is the name of the tour for this coming year as they prepare to tour the world. Each cast member brings a different style to the table and is able to bring fireworks to the stage when combined with all of the cast members.
“Each of the players has a different style and character that added to the group that helped the music come alive and reached out to me,” said Natalie Jones.
The tour began on Feb. 15 in Tallahassee, Fla. and will continue to tour until May 8 2008. They will be visiting stages all over the country. This amazing group will complete over 20 performances in the USA, Europe, Asia and Canada. For specific dates and cities check out the website.
The songs played by the entertainers come from different musicians from all over the world. There are chines folk tunes, American blue grass music and Acadian Fiddle tunes.
“I loved the music and the feelings I felt as I listened to the concert. It made me feel as if I had visited different parts of the world and I didn’t even leave the small town of Logan,” said Lisa Christensen.
If you would like more information contact Jeffrey Wright # 813-991-1564 or go to www.barrage.org to get more information on dates of the concerts.
###
Contact: Meridith Hankenson-Becket
#813-991-1563
www.barrage.org
March 4th 2008
Barrage, the musical group bringing a new sense of inspiration to the world one note at a time.
LOGAN, Utah-Barrage is traveling throughout the country sharing their musical talents with the world. They are a group of musicians that have come together from all over the world to bring a new style of sound to people.
Barrage was created in Calgary, Canada in 1996. As the years have come and gone different cast members have been added to the group and others have left to go onto other things. Barrage combines a bunch of musical numbers together and brings music from all over the world to one stage. The cast of Barrage includes six violinist/vocalist, one drummer, one bass player and a guitarist. It takes so much time and energy to bring this musical group together and make things happen.
“High Strung” is the name of the tour for this coming year as they prepare to tour the world. Each cast member brings a different style to the table and is able to bring fireworks to the stage when combined with all of the cast members.
“Each of the players has a different style and character that added to the group that helped the music come alive and reached out to me,” said Natalie Jones.
The tour began on Feb. 15 in Tallahassee, Fla. and will continue to tour until May 8 2008. They will be visiting stages all over the country. This amazing group will complete over 20 performances in the USA, Europe, Asia and Canada. For specific dates and cities check out the website.
The songs played by the entertainers come from different musicians from all over the world. There are chines folk tunes, American blue grass music and Acadian Fiddle tunes.
“I loved the music and the feelings I felt as I listened to the concert. It made me feel as if I had visited different parts of the world and I didn’t even leave the small town of Logan,” said Lisa Christensen.
If you would like more information contact Jeffrey Wright # 813-991-1564 or go to www.barrage.org to get more information on dates of the concerts.
###
Tuesday, March 4, 2008
Burger Planet Positioning Paper
We at Burger Planet, the world's largest fast-food restaurant chain, have a desire to please our customers and intend on achieving this by bringing in fitness guru Jayne Peterson, providing healthier menu choices while retaining our great-tasting burgers and fries.
We have recently hired Jayne Peterson, Opal Whitcomb's personal trainer, in order to promote original healthy items on the menu. This move was made in order to give Burger Planet a competitive edge in the ever-growing health trend started by fast food restaurants around the world. Peterson has taken charge of customer's favorite fast food place, showing people how to enjoy their favorite foods at Burger Planet but still maintaining a healthy life style. She has helped so many people get healthy and stay fit while still enjoying their favorite foods.
Petersen has brought new healthier items to our menu that can help you still have that great burger you have enjoyed for a number of years but maybe cut back on your side items and go with apples or other healthier options.
Customers have decided that they want to eat healthier but still want to enjoy the things they love. According to outgoing Agriculture Secretary Ann Veneman, "The popularity of diet books and products which represent about $42 billion in annual spending in the United States shows that Americans are interested in leading healthier lives." Forbes: January 2005
Burger Planet wants to help these customers make this possible by offering healthier side choices such as grapes, apple slices, bananas and so many other healthy sides. Burger Planet also added great gourmet salads to their menu, which include the spinach salad with Raspberry vinaigrette and Caesar salad that can help anyone wanting to stay in shape. They even offer the Mercury Burger that is half size for people wanting to cut back on the portion sizes they eat.
"Health and Human Services Secretary Tommy Thompson stated, "Two-thirds of Americans are overweight or obese, and more than 50 percent of Americans do not get the recommended amount of physical activity, so the 2005 guidelines emphasize physical activity and calorie control more than ever before."
Peterson will be a great asset to us in promoting physical activity as well as healthy eating habits. We don't believe that to be healthy you must give up everything you enjoy eating but making modifications to your diet along with exercise is the key to living a healthy life style.
Burger Planet was founded in 1934 to serve their customers and continues to have the customer's interest at heart today. Burger Planet is still the same great place but now there are healthier choices to help meet your everyday life style with the same great taste and friendly service you have always received here at Burger Planet.
Objectives
Output:
We are offering healthy side choices and great new salads.
We have created Mercury Burger that is half size for people wanting smaller portions.
Hiring Jayne Peterson
Impact:
People will still enjoy the things they love but still eat healthy
Healthier lifestyle.
Happy/Satisfied customers.
We know that by offering healthier choices our customers will be satisfied and be able to live a healthier lifestyle and customers will still be able to enjoy the things they love and eat great.
With hiring Jayne Peterson as part of Burger Planets team we know that our customers will be able to get in shape and keep the weight off. She is a great role model and mentor for so many of our customers that we know she will help them live a healthy lifestyle.
With the healthier choices on the menu people will be able to choose what they want to eat and how they can live their life better.
We have recently hired Jayne Peterson, Opal Whitcomb's personal trainer, in order to promote original healthy items on the menu. This move was made in order to give Burger Planet a competitive edge in the ever-growing health trend started by fast food restaurants around the world. Peterson has taken charge of customer's favorite fast food place, showing people how to enjoy their favorite foods at Burger Planet but still maintaining a healthy life style. She has helped so many people get healthy and stay fit while still enjoying their favorite foods.
Petersen has brought new healthier items to our menu that can help you still have that great burger you have enjoyed for a number of years but maybe cut back on your side items and go with apples or other healthier options.
Customers have decided that they want to eat healthier but still want to enjoy the things they love. According to outgoing Agriculture Secretary Ann Veneman, "The popularity of diet books and products which represent about $42 billion in annual spending in the United States shows that Americans are interested in leading healthier lives." Forbes: January 2005
Burger Planet wants to help these customers make this possible by offering healthier side choices such as grapes, apple slices, bananas and so many other healthy sides. Burger Planet also added great gourmet salads to their menu, which include the spinach salad with Raspberry vinaigrette and Caesar salad that can help anyone wanting to stay in shape. They even offer the Mercury Burger that is half size for people wanting to cut back on the portion sizes they eat.
"Health and Human Services Secretary Tommy Thompson stated, "Two-thirds of Americans are overweight or obese, and more than 50 percent of Americans do not get the recommended amount of physical activity, so the 2005 guidelines emphasize physical activity and calorie control more than ever before."
Peterson will be a great asset to us in promoting physical activity as well as healthy eating habits. We don't believe that to be healthy you must give up everything you enjoy eating but making modifications to your diet along with exercise is the key to living a healthy life style.
Burger Planet was founded in 1934 to serve their customers and continues to have the customer's interest at heart today. Burger Planet is still the same great place but now there are healthier choices to help meet your everyday life style with the same great taste and friendly service you have always received here at Burger Planet.
Objectives
Output:
We are offering healthy side choices and great new salads.
We have created Mercury Burger that is half size for people wanting smaller portions.
Hiring Jayne Peterson
Impact:
People will still enjoy the things they love but still eat healthy
Healthier lifestyle.
Happy/Satisfied customers.
We know that by offering healthier choices our customers will be satisfied and be able to live a healthier lifestyle and customers will still be able to enjoy the things they love and eat great.
With hiring Jayne Peterson as part of Burger Planets team we know that our customers will be able to get in shape and keep the weight off. She is a great role model and mentor for so many of our customers that we know she will help them live a healthy lifestyle.
With the healthier choices on the menu people will be able to choose what they want to eat and how they can live their life better.
Thursday, February 28, 2008
Media Pitch to the Herald Journal (Final Draft)
John Jones
Herald Journal
801-875-2424
Feb 27, 2008
Residents from a small town come together to be educated on financial independence and become financial free.
Dear John,
We wanted to let you know about a new educational class that has been started by a small group in the community that is trying to make a difference in the financial world. Members of the Cache Valley Area Investors Association meet every other Thursday to discuss needs that they feel are beneficial to them in helping them stay on top of their finances and receive guidance and direction on certain topics. Their next meeting will be held on March 6th and is free of charge and they will discuss different financial topics.
Cache Valley Area Investors Association was started by Preston Parker back in August of 2007 to help educate members of the community. In doing this they have many different guest speakers attend their meetings to discuss topics that they feel are important.
The association was created to help members better understand their own personal finances and become financially free.
Are you available to sit down with Preston Parker this Thursday, Feb 28th between 1 p.m. and 3 p.m. to meet and discuss any questions you may have about the association?
Please feel free to contact me at any time and let me know what time will work best for you. We look forward to hearing from you.
Thanks,
Jeff Wright
801-865-9999
Public Relations Director
www.cvaia.com
Herald Journal
801-875-2424
Feb 27, 2008
Residents from a small town come together to be educated on financial independence and become financial free.
Dear John,
We wanted to let you know about a new educational class that has been started by a small group in the community that is trying to make a difference in the financial world. Members of the Cache Valley Area Investors Association meet every other Thursday to discuss needs that they feel are beneficial to them in helping them stay on top of their finances and receive guidance and direction on certain topics. Their next meeting will be held on March 6th and is free of charge and they will discuss different financial topics.
Cache Valley Area Investors Association was started by Preston Parker back in August of 2007 to help educate members of the community. In doing this they have many different guest speakers attend their meetings to discuss topics that they feel are important.
The association was created to help members better understand their own personal finances and become financially free.
Are you available to sit down with Preston Parker this Thursday, Feb 28th between 1 p.m. and 3 p.m. to meet and discuss any questions you may have about the association?
Please feel free to contact me at any time and let me know what time will work best for you. We look forward to hearing from you.
Thanks,
Jeff Wright
801-865-9999
Public Relations Director
www.cvaia.com
Wednesday, February 27, 2008
Toyota Press Release on the New IS F & Toyota Literacy Program
Press Release #1 Toyota Launches Literacy Program for Hispanic and other Immigrant Families.
I was able to find some great articles on the press release from Toyota discussing the release of their new literacy program for Hispanics and other immigrant families and how it will effect the community and the members. This article was very positive in discussing what Toyota is doing for Hispanic immigrants and helping them in their literacy journey to learning English. Toyota is doing everything they can and trying to give back to the community. This article and press release is very positive for the company and will have a great impact on the community itself.
The articles discussed some of the benefits that come from this program and how it will effect and in turn be a huge thing for Hispanic immigrants in the long run and for generations to come. They discussed the areas that this program will have effect on and how many schools will benefit from this great program.
They stated that the three schools from which the funds will be given are all within the granite school district and the average between 33 percent and 46 percent Hispanic enrollment. These schools are in a great need for this program and will be a huge help to the students and the teachers.
The Utah school district will be given about $600,000s when the program goes into effect and will be distributed between the three schools. This great program will not only be helping schools here in Utah but will be helping schools in Washington, California, Arizona and Florida.
http://pressroom.toyota.com/Releases/View?id=TYT2008021221807
News stories.
http://investor.news.com/cnet?GUID=4354462&Page=MediaViewer&Ticker=TM
Press Release #2, 2008 IS F Specifications and Features.
Lexus has just released the new IS F sports luxury car. In the first article I chose about this press release they discuss the competition this new car is about to bring to its competitors and how it will effect the market. People and feel that it is going to over take the BMW M3 and compete with the Audi RS 4. They discussed the reasons that Lexus came out with this vehicle and how it was not made specifically to compete with those other cars. It is something that they have wanted to do and it is something that Yukihiko Yaguch the creator wanted. He presented the idea of the IS F in years past and was turned down but felt that it was something Lexus should really consider. He kept the project to himself and continued to work on it for a few more years to come until he was able to get all the details worked out and feel comfortable that he could present it and Lexus would be ready and willing to except it.
They go onto to discuss the specifications of the car and the details about its debut. In the article they explain that this car is a something beyond the IS 250 and IS 350. In both articles they give the features and the aspects of the car. They are more informational than anything.
This car has really come a long way and it ready to go out and make its way to the world. This article has come across in a very positive light showing the features and the specifications of the new car and what it has to offer to its loyal customers who have been waiting for something like this for a long time.
2008 Lexus IS F Specifications and Features
http://www.webwombat.com.au/motoring/news_reports/lexus-is-f-look.htm
http://www.businessweek.com/lifestyle/content/jan2008/bw20080117_655138.htm
Analysis of Articles and Release
I researched a few companies and tried to find press releases that appealed to me and that caught the attention of the audience. As I researched the press releases I decided to look up Lexus on Google and was directed to the Toyota website where I was able to find the posting of there press releases. I chose two separate press releases on discussed the literacy program that Toyota had decided to become involved in was donating a large sum of money to school districts around the nation to help better education immigrants that have come to this country. The second released discussed the features of the new IS F Lexus and what is has planned for the future.
I was able to find quite a few articles through google, which discussed both topics in depth. In the first press release and articles that I was able to locate discussed where the schools were located and what their needs were. They focused on informing the public and the issues that they would be meeting. In the articles I found that they came in a positive light and that Toyota was doing what they could to give back to the community.
In the second press release they discussed the new features and profile for the new Lexus that is coming out in the year 2008. In most of the articles they discussed mainly the features and details of the car. They were able to get inside information from the main engineer who designed and came up with the idea for this new car and how he went about it. They discussed the inside and then went to the outside to get the customers perspective on the car and what they expected from it. They also discussed what this will do to the market that Lexus competes in and how it is able to compete with the RS 4 and the BMW M series. Lexus made it very clear that they had no desire to make the car to compete but felt that its customers were ready to accept this new car.
In each of the articles I felt that they received credible quotes and information regarding the program and the profile of the new car. With the literacy program I believe they released it to get the information out there and to make the public aware of the good service they are providing to the community and showing that this is a great way to give back to the community. In the press release discussing the new IS F they wanted to inform the public of the new adventure they can be expecting in the future and to inform their competitors and loyal customers to be ready for something great.
With each of the articles written they were driven by different forces and with the first article people like to see the big companies giving back. I also believe that Toyota loved the image that came from this great story and although they are donating a lot of money they will get that money back from Loyal customers who see the story and feel they can connect to the company. In regards to the release informing the public of the new car coming forth they wanted to inform the people and give them something to look forward too. I believe that these articles were posted and driven by the desire from customers and them wanting to know as much as they could about the new vehicle and what expect from it.
Each of these releases gave something great to the public but definitely to the company as well. I feel that they were both directed to the media in a positive light. I think that each of these articles were beneficial to the company and that they came forth in the right way to catch peoples attention and in doing so a lot of articles were written by the media.
The things that made each of these articles effective was that they were directed in the right direction and to the right people. When creating a release you want to inform people and often times hope that the media catches it and creates a news story from it. In doing this the company receives free advertising and publicity. Lexus and Toyota did just that and I believe that they got exaclty what they wanted and it was effective.
I was able to find some great articles on the press release from Toyota discussing the release of their new literacy program for Hispanics and other immigrant families and how it will effect the community and the members. This article was very positive in discussing what Toyota is doing for Hispanic immigrants and helping them in their literacy journey to learning English. Toyota is doing everything they can and trying to give back to the community. This article and press release is very positive for the company and will have a great impact on the community itself.
The articles discussed some of the benefits that come from this program and how it will effect and in turn be a huge thing for Hispanic immigrants in the long run and for generations to come. They discussed the areas that this program will have effect on and how many schools will benefit from this great program.
They stated that the three schools from which the funds will be given are all within the granite school district and the average between 33 percent and 46 percent Hispanic enrollment. These schools are in a great need for this program and will be a huge help to the students and the teachers.
The Utah school district will be given about $600,000s when the program goes into effect and will be distributed between the three schools. This great program will not only be helping schools here in Utah but will be helping schools in Washington, California, Arizona and Florida.
http://pressroom.toyota.com/Releases/View?id=TYT2008021221807
News stories.
http://investor.news.com/cnet?GUID=4354462&Page=MediaViewer&Ticker=TM
Press Release #2, 2008 IS F Specifications and Features.
Lexus has just released the new IS F sports luxury car. In the first article I chose about this press release they discuss the competition this new car is about to bring to its competitors and how it will effect the market. People and feel that it is going to over take the BMW M3 and compete with the Audi RS 4. They discussed the reasons that Lexus came out with this vehicle and how it was not made specifically to compete with those other cars. It is something that they have wanted to do and it is something that Yukihiko Yaguch the creator wanted. He presented the idea of the IS F in years past and was turned down but felt that it was something Lexus should really consider. He kept the project to himself and continued to work on it for a few more years to come until he was able to get all the details worked out and feel comfortable that he could present it and Lexus would be ready and willing to except it.
They go onto to discuss the specifications of the car and the details about its debut. In the article they explain that this car is a something beyond the IS 250 and IS 350. In both articles they give the features and the aspects of the car. They are more informational than anything.
This car has really come a long way and it ready to go out and make its way to the world. This article has come across in a very positive light showing the features and the specifications of the new car and what it has to offer to its loyal customers who have been waiting for something like this for a long time.
2008 Lexus IS F Specifications and Features
http://www.webwombat.com.au/motoring/news_reports/lexus-is-f-look.htm
http://www.businessweek.com/lifestyle/content/jan2008/bw20080117_655138.htm
Analysis of Articles and Release
I researched a few companies and tried to find press releases that appealed to me and that caught the attention of the audience. As I researched the press releases I decided to look up Lexus on Google and was directed to the Toyota website where I was able to find the posting of there press releases. I chose two separate press releases on discussed the literacy program that Toyota had decided to become involved in was donating a large sum of money to school districts around the nation to help better education immigrants that have come to this country. The second released discussed the features of the new IS F Lexus and what is has planned for the future.
I was able to find quite a few articles through google, which discussed both topics in depth. In the first press release and articles that I was able to locate discussed where the schools were located and what their needs were. They focused on informing the public and the issues that they would be meeting. In the articles I found that they came in a positive light and that Toyota was doing what they could to give back to the community.
In the second press release they discussed the new features and profile for the new Lexus that is coming out in the year 2008. In most of the articles they discussed mainly the features and details of the car. They were able to get inside information from the main engineer who designed and came up with the idea for this new car and how he went about it. They discussed the inside and then went to the outside to get the customers perspective on the car and what they expected from it. They also discussed what this will do to the market that Lexus competes in and how it is able to compete with the RS 4 and the BMW M series. Lexus made it very clear that they had no desire to make the car to compete but felt that its customers were ready to accept this new car.
In each of the articles I felt that they received credible quotes and information regarding the program and the profile of the new car. With the literacy program I believe they released it to get the information out there and to make the public aware of the good service they are providing to the community and showing that this is a great way to give back to the community. In the press release discussing the new IS F they wanted to inform the public of the new adventure they can be expecting in the future and to inform their competitors and loyal customers to be ready for something great.
With each of the articles written they were driven by different forces and with the first article people like to see the big companies giving back. I also believe that Toyota loved the image that came from this great story and although they are donating a lot of money they will get that money back from Loyal customers who see the story and feel they can connect to the company. In regards to the release informing the public of the new car coming forth they wanted to inform the people and give them something to look forward too. I believe that these articles were posted and driven by the desire from customers and them wanting to know as much as they could about the new vehicle and what expect from it.
Each of these releases gave something great to the public but definitely to the company as well. I feel that they were both directed to the media in a positive light. I think that each of these articles were beneficial to the company and that they came forth in the right way to catch peoples attention and in doing so a lot of articles were written by the media.
The things that made each of these articles effective was that they were directed in the right direction and to the right people. When creating a release you want to inform people and often times hope that the media catches it and creates a news story from it. In doing this the company receives free advertising and publicity. Lexus and Toyota did just that and I believe that they got exaclty what they wanted and it was effective.
Monday, February 25, 2008
Barrage Press Release
FOR IMMEDIATE RELEASE:
Contact: Meridith Hankenson-Becket
Barrage “High Strung”
813-991-1563
www.barrage.org
Barrage, the musical group bringing a new sense of inspiration to the world one note at a time.
LOGAN, Utah-Barrage is a young hip musical group that is traveling throughout the country sharing their musical talents with the world. Barrage is a group of musicians that have come together from all over the world to bring a new style of sound to people all over.
Barrage was created in Calgary, Canada in 1996. As the years have come and gone different cast members have been added to the group and others have left to go onto other things. Barrage combines a bunch of musical numbers together and brings music from all over the world to one stage.
“High Strung” is the name of the tour for this coming year as they prepare to tour the world. Each cast member brings a different style to the table and is able to bring fireworks to the stage when combined with all of the cast members.
“Each of the players had a different style and character that added to the group that helped the music come alive and reached out to me,” said Natalie Jones.
The tour began on Feb 15th in Tallahassee, Florida and will continue to tour until May 8th 2008. They will be visiting stages all of the country. This amazing group will complete over 20 performances in the USA, Europe, Asia and Canada. For specific dates and cities check out the website.
The songs played by the entertainers come from different musicians from all over the world. There are chines folk tunes, American blue grass music and Acadian Fiddle tunes.
“I loved the music and the feelings I felt as I listened to the concert. It made me feel as if I had visited different parts of the world and I didn’t even leave the small town of Logan,” said Lisa Christensen.
The cast of Barrage includes six violinist/vocalist, one drummer, one bass player and a guitarist. It takes so much time and energy to bring this musical group together and make things happen.
If you would like more information contact Meridith Hankenson-Becket # 813-991-1563 or go to www.barrage.org to get more information on dates of the concerts.
###
Contact: Meridith Hankenson-Becket
Barrage “High Strung”
813-991-1563
www.barrage.org
Barrage, the musical group bringing a new sense of inspiration to the world one note at a time.
LOGAN, Utah-Barrage is a young hip musical group that is traveling throughout the country sharing their musical talents with the world. Barrage is a group of musicians that have come together from all over the world to bring a new style of sound to people all over.
Barrage was created in Calgary, Canada in 1996. As the years have come and gone different cast members have been added to the group and others have left to go onto other things. Barrage combines a bunch of musical numbers together and brings music from all over the world to one stage.
“High Strung” is the name of the tour for this coming year as they prepare to tour the world. Each cast member brings a different style to the table and is able to bring fireworks to the stage when combined with all of the cast members.
“Each of the players had a different style and character that added to the group that helped the music come alive and reached out to me,” said Natalie Jones.
The tour began on Feb 15th in Tallahassee, Florida and will continue to tour until May 8th 2008. They will be visiting stages all of the country. This amazing group will complete over 20 performances in the USA, Europe, Asia and Canada. For specific dates and cities check out the website.
The songs played by the entertainers come from different musicians from all over the world. There are chines folk tunes, American blue grass music and Acadian Fiddle tunes.
“I loved the music and the feelings I felt as I listened to the concert. It made me feel as if I had visited different parts of the world and I didn’t even leave the small town of Logan,” said Lisa Christensen.
The cast of Barrage includes six violinist/vocalist, one drummer, one bass player and a guitarist. It takes so much time and energy to bring this musical group together and make things happen.
If you would like more information contact Meridith Hankenson-Becket # 813-991-1563 or go to www.barrage.org to get more information on dates of the concerts.
###
Subscribe to:
Posts (Atom)
