We at Burger Planet, the world's largest fast-food restaurant chain, have a desire to please our customers and intend on achieving this by bringing in fitness guru Jayne Peterson, providing healthier menu choices while retaining our great-tasting burgers and fries.
We have recently hired Jayne Peterson, Opal Whitcomb's personal trainer, in order to promote original healthy items on the menu. This move was made in order to give Burger Planet a competitive edge in the ever-growing health trend started by fast food restaurants around the world. Peterson has taken charge of customer's favorite fast food place, showing people how to enjoy their favorite foods at Burger Planet but still maintaining a healthy life style. She has helped so many people get healthy and stay fit while still enjoying their favorite foods.
Petersen has brought new healthier items to our menu that can help you still have that great burger you have enjoyed for a number of years but maybe cut back on your side items and go with apples or other healthier options.
Customers have decided that they want to eat healthier but still want to enjoy the things they love. According to outgoing Agriculture Secretary Ann Veneman, "The popularity of diet books and products which represent about $42 billion in annual spending in the United States shows that Americans are interested in leading healthier lives." Forbes: January 2005
Burger Planet wants to help these customers make this possible by offering healthier side choices such as grapes, apple slices, bananas and so many other healthy sides. Burger Planet also added great gourmet salads to their menu, which include the spinach salad with Raspberry vinaigrette and Caesar salad that can help anyone wanting to stay in shape. They even offer the Mercury Burger that is half size for people wanting to cut back on the portion sizes they eat.
"Health and Human Services Secretary Tommy Thompson stated, "Two-thirds of Americans are overweight or obese, and more than 50 percent of Americans do not get the recommended amount of physical activity, so the 2005 guidelines emphasize physical activity and calorie control more than ever before."
Peterson will be a great asset to us in promoting physical activity as well as healthy eating habits. We don't believe that to be healthy you must give up everything you enjoy eating but making modifications to your diet along with exercise is the key to living a healthy life style.
Burger Planet was founded in 1934 to serve their customers and continues to have the customer's interest at heart today. Burger Planet is still the same great place but now there are healthier choices to help meet your everyday life style with the same great taste and friendly service you have always received here at Burger Planet.
Objectives
Output:
We are offering healthy side choices and great new salads.
We have created Mercury Burger that is half size for people wanting smaller portions.
Hiring Jayne Peterson
Impact:
People will still enjoy the things they love but still eat healthy
Healthier lifestyle.
Happy/Satisfied customers.
We know that by offering healthier choices our customers will be satisfied and be able to live a healthier lifestyle and customers will still be able to enjoy the things they love and eat great.
With hiring Jayne Peterson as part of Burger Planets team we know that our customers will be able to get in shape and keep the weight off. She is a great role model and mentor for so many of our customers that we know she will help them live a healthy lifestyle.
With the healthier choices on the menu people will be able to choose what they want to eat and how they can live their life better.
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4 comments:
Got the point across. Good writing. I liked your objectives section.
I liked it overall. For the final paper it might be good to specify exactly what you intend to do to accomplish having a better image. How exactly are you going to market your campaign, etc. I liked your use of impact and output objectives. Good job.
That was a good way of showing that burger planet was good to begin with but that now you want to take it to the next level. Well done!
Remember, you are not announcing what you have done. You are pitching what you want to do to the decision-makers at Burger Planet.
How is bringing in Jayne going to please your customers? That belongs in your lead.
Nice Ag Secretery and Health Secretery quote.
Bes ure to mention specifically that Burger Planet has lost many in the target market and wishes to bring them back without losing the still loyal customers.
You do not need boilerplate items in a position paper ... your audience already knows the company.
One of your Impact Objectives needs to be that you want to retain the target market and increase sales.
Bes pecific in your Output Objectives. Do not be afraid to write several sentences each if necessary.
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