Toyota Press Release on the New IS F & Toyota Literacy Program

Press Release #1 Toyota Launches Literacy Program for Hispanic and other Immigrant Families.
I was able to find some great articles on the press release from Toyota discussing the release of their new literacy program for Hispanics and other immigrant families and how it will effect the community and the members. This article was very positive in discussing what Toyota is doing for Hispanic immigrants and helping them in their literacy journey to learning English. Toyota is doing everything they can and trying to give back to the community. This article and press release is very positive for the company and will have a great impact on the community itself.
The articles discussed some of the benefits that come from this program and how it will effect and in turn be a huge thing for Hispanic immigrants in the long run and for generations to come. They discussed the areas that this program will have effect on and how many schools will benefit from this great program.
They stated that the three schools from which the funds will be given are all within the granite school district and the average between 33 percent and 46 percent Hispanic enrollment. These schools are in a great need for this program and will be a huge help to the students and the teachers.
The Utah school district will be given about $600,000s when the program goes into effect and will be distributed between the three schools. This great program will not only be helping schools here in Utah but will be helping schools in Washington, California, Arizona and Florida.
http://pressroom.toyota.com/Releases/View?id=TYT2008021221807

News stories.
http://investor.news.com/cnet?GUID=4354462&Page=MediaViewer&Ticker=TM

Press Release #2, 2008 IS F Specifications and Features.

Lexus has just released the new IS F sports luxury car. In the first article I chose about this press release they discuss the competition this new car is about to bring to its competitors and how it will effect the market. People and feel that it is going to over take the BMW M3 and compete with the Audi RS 4. They discussed the reasons that Lexus came out with this vehicle and how it was not made specifically to compete with those other cars. It is something that they have wanted to do and it is something that Yukihiko Yaguch the creator wanted. He presented the idea of the IS F in years past and was turned down but felt that it was something Lexus should really consider. He kept the project to himself and continued to work on it for a few more years to come until he was able to get all the details worked out and feel comfortable that he could present it and Lexus would be ready and willing to except it.
They go onto to discuss the specifications of the car and the details about its debut. In the article they explain that this car is a something beyond the IS 250 and IS 350. In both articles they give the features and the aspects of the car. They are more informational than anything.
This car has really come a long way and it ready to go out and make its way to the world. This article has come across in a very positive light showing the features and the specifications of the new car and what it has to offer to its loyal customers who have been waiting for something like this for a long time.

2008 Lexus IS F Specifications and Features

http://www.webwombat.com.au/motoring/news_reports/lexus-is-f-look.htm

http://www.businessweek.com/lifestyle/content/jan2008/bw20080117_655138.htm


Analysis of Articles and Release
I researched a few companies and tried to find press releases that appealed to me and that caught the attention of the audience. As I researched the press releases I decided to look up Lexus on Google and was directed to the Toyota website where I was able to find the posting of there press releases. I chose two separate press releases on discussed the literacy program that Toyota had decided to become involved in was donating a large sum of money to school districts around the nation to help better education immigrants that have come to this country. The second released discussed the features of the new IS F Lexus and what is has planned for the future.
I was able to find quite a few articles through google, which discussed both topics in depth. In the first press release and articles that I was able to locate discussed where the schools were located and what their needs were. They focused on informing the public and the issues that they would be meeting. In the articles I found that they came in a positive light and that Toyota was doing what they could to give back to the community.
In the second press release they discussed the new features and profile for the new Lexus that is coming out in the year 2008. In most of the articles they discussed mainly the features and details of the car. They were able to get inside information from the main engineer who designed and came up with the idea for this new car and how he went about it. They discussed the inside and then went to the outside to get the customers perspective on the car and what they expected from it. They also discussed what this will do to the market that Lexus competes in and how it is able to compete with the RS 4 and the BMW M series. Lexus made it very clear that they had no desire to make the car to compete but felt that its customers were ready to accept this new car.
In each of the articles I felt that they received credible quotes and information regarding the program and the profile of the new car. With the literacy program I believe they released it to get the information out there and to make the public aware of the good service they are providing to the community and showing that this is a great way to give back to the community. In the press release discussing the new IS F they wanted to inform the public of the new adventure they can be expecting in the future and to inform their competitors and loyal customers to be ready for something great.
With each of the articles written they were driven by different forces and with the first article people like to see the big companies giving back. I also believe that Toyota loved the image that came from this great story and although they are donating a lot of money they will get that money back from Loyal customers who see the story and feel they can connect to the company. In regards to the release informing the public of the new car coming forth they wanted to inform the people and give them something to look forward too. I believe that these articles were posted and driven by the desire from customers and them wanting to know as much as they could about the new vehicle and what expect from it.
Each of these releases gave something great to the public but definitely to the company as well. I feel that they were both directed to the media in a positive light. I think that each of these articles were beneficial to the company and that they came forth in the right way to catch peoples attention and in doing so a lot of articles were written by the media.
The things that made each of these articles effective was that they were directed in the right direction and to the right people. When creating a release you want to inform people and often times hope that the media catches it and creates a news story from it. In doing this the company receives free advertising and publicity. Lexus and Toyota did just that and I believe that they got exaclty what they wanted and it was effective.